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Contact: Media/Press Relations
1-877-415-3145
nadine@nadinesworldhairdoc.com

NADINE?S WORLD CREATES MULTIMEDIA MARKETING CAMPAIGN FOR 2010

New Website and How-to Hair Care Video


Orange County, Calif. ? ?The treatment of hair meshes art, fashion, and science, and with
all three, change is as constant as the next trend or innovation. Continual education is a must,? says Nadine Branch, multicultural hair specialist and entrepreneur. She would know: Nadine?s almost
three decades as a hair stylist and treatment expert have provided an invaluable knowledge base in
hair culture that will guide her into 2010 with a more specialized practice, an even more diverse client base whose hair-care needs reflect an ever-growing multiracial demographic, and a commitment to educating herself while generously sharing all that she has learned with clients and her peers.

In her efforts to educate, Nadine has created the Marcel Thermal Tools Misconception, Rewriting the Script: Why we need change DVD. The instructional video seeks to enhance the applied technique, educating viewers on the art of using flat and curling thermal tools on a variety
of hair textures?all cultures included. Marcel Thermal Tools is the first of a series under Branch?s ?Rewriting the Script? DVD project to help all know about the service and quality textures that can be achieved with the Marcel tools for a win/win result?for the client and for the stylist.

The new year will also mark the much-anticipated debut of the Nadine?s World multicultural website, where clients and hair-care professionals will have access to Nadine?s World services, including training videos, consulting, group and/or one-to-one personal training, and an online store. Additional services offered include timely information on new trends and industry developments; calendar of events; and an interactive page for visitors to share their hair-care stories and experiences.

Building on nearly three decades of educating, counseling, and repairing women?s hair, the ?Hair Doc,? as Nadine is effectively known, has evolved into a hair-culture specialist, bringing to bear all that she has learned and sharing it with the masses.

Taken together, the video series and the website are the vision and culmination of the Hair Doc?s more than 25-year journey from hair stylist to multiracial-hair educator.?

Call Nadine?s World today for a great hair-care experience: 1-877-415-3145 or email: nadine@nadinesworldhairdoc.com

 

PRESS RELEASE



For Immediate Release

Contact: Media/Press Relations
1-877-415-3145
nadine@nadinesworldhairdoc.com
HAIR SPECIALIST REWRITES THE SCRIPT FOR MARCEL THERMAL TOOLS

Nadine Branch, Hair Doc, Debuts Instructional Video

Orange County, Calif.?Nadine Branch, the innovative hair-care specialist effectively known as the ?Hair Doc,? announces the launch of her debut instructional video: Marcel Thermal Tools Misconception,Rewriting The Script: Why We Need Change.  The DVD, the culmination of Branch?s nearly 30 years of hair care and beauty industry experience, seeks to enhance the applied technique of Marcel Thermal Tools to multicultural hair of all textures.

Marcel Thermal Tools is the first in a series of how-to videos, featuring the ?Hair Doc,? under the ?Rewriting The Script? project to help all know about the service and quality textures that  can be achieved with the Marcel tools for a win/win result?for the client and for the stylist. Marcel Thermal Tools represent a great leap beyond traditional "curly hair products" and hair straightening irons.

?I created the DVD with the intent to change the mindset of today?s and tomorrow?s pro-fessional stylist, who, in many cases, along with accredited hair care schools and beauty institutions across the country, have not been given proper, if any, training on the professional Marcel Thermal Tools,? says Branch. ?These tools, when used correctly, will make the hair care professional very valuable.?

This need for informing and educating both hair care professionals and clients is critical to dispelling what Branch considers harmful myths with regard to proper hair treatment, especially ?who does whose hair??the misconception held by too many professionally licensed stylists that Marcel Thermal Tools are just for black (clients?) hair, says Nadine. ?In fact, the Marcel Thermal Tools are for every hair texture, without regard to race or ethnicity,? she emphasizes. ?There?s a lot of work to be done to dispel this misconception, and my DVD seeks to do just that.?

The ?Hair Doc? moniker is indicative of Nadine?s nearly three decades of hair care service, innovation, training, entrepreneurship and, most importantly, her never ceasing willingness to share her knowledge with both aspiring and established hair-care professionals alike. The DVD release coincides with the Nadine?s World interactive website launch, the premier online destination for hair-care professionals and enthusiasts looking to make an impact on the dynamic hair-care industry.?

Call Nadine?s World today for a great hair-care experience: 1-877-415-3145 or email: nadine@nadinesworldhairdoc.com